banned<\/a> advertisements that \u201ccontradict the scientific consensus on climate change.\u201d Now, though, it\u2019s not clear that the ban has continued.\u00a0<\/p>\n\u201cIn the case of X\/Twitter, Elon Musk\u2019s acquisition of the company has created uncertainty about which policies are still standing and which are not,\u201d the report said.\u00a0<\/p>\n
Representatives for X did not respond to a request for comment from NBC News. The researchers said they also reached out to X in preparing their report but did not hear a response.\u00a0<\/p>\n
X notched a score of 1 on the score card\u2019s 21-point scale. The app\u2019s only point came from having a privacy policy that\u2019s easily accessible and readable \u2014 something that researchers said was important in fighting climate misinformation because fossil fuel companies, like other advertisers, can use personal data to sway public opinion. The worst possible score was zero.\u00a0<\/p>\n
Pinterest did the best on the score card with 12 points. It was the only platform that had set out to define climate misinformation in detail in its community guidelines and the only one that releases an annual report on climate misinformation trends, researchers said. (Other platforms define misinformation in general, not specific to climate.)\u00a0<\/p>\n
Pinterest also got credit for banning the monetization of climate misinformation and for trying to protect the personal data of people who protest against fossil fuels.\u00a0<\/p>\n
The company said Tuesday that it was proud of its work.\u00a0<\/p>\n
\u201cAt Pinterest we have a long history of creating policies that help to build a positive place online. Fighting misinformation is complex and always evolving, so we\u2019re constantly evaluating our guidelines and enforcement approaches,\u201d Pinterest said in a statement.\u00a0<\/p>\n
Pinterest was followed by TikTok at 9 points, Meta at 8 points and YouTube at 6 points. The score card didn\u2019t measure all apps that sometimes fall under the umbrella of social media, but the researchers said they\u2019ve held meetings with other tech platforms not covered in the report, including LinkedIn and Wikipedia.\u00a0<\/p>\n
Social media researchers have for years expressed alarm at the spread of climate change denial, arguing that tech platforms are adding to problems like rising sea levels if they don\u2019t take a more active role in taking down misleading content. Climate-related conspiracy theories are sometimes intertwined with other misinformation, including about Covid, and the theories sometimes spike after extreme weather events, including among Spanish-language users.\u00a0<\/p>\n
The platforms have begun to take a harder line against climate misinformation, employing different strategies.\u00a0<\/p>\n
In 2021, Meta, then known as Facebook, said it would label posts that include climate misinformation and direct users via a link to a new information hub to promote scientific findings. Outside researchers said, though, that Facebook didn\u2019t always apply the labels.\u00a0<\/p>\n
That same year, YouTube said it would stop climate deniers from being able to make money off its system \u2014 although as of this year, some deniers were still doing so, The New York Times reported in May.\u00a0<\/p>\n
In a statement responding to the climate score card, YouTube said: \u201cOur climate change policy explicitly prohibits the monetization of content that denies the existence of climate change, as well as ads that promote these claims. Debate or discussions of climate change topics, including around public policy or research, is allowed, but when content crosses the line to climate change denial, we stop showing ads on those videos. In general, our systems also don\u2019t recommend or prominently surface content that includes climate change misinformation.\u201d\u00a0<\/p>\n
YouTube also said it raises videos from authoritative sources in search results and recommendations.\u00a0<\/p>\n
TikTok had no immediate comment on the score card. Meta did not immediately respond to a request for comment.\u00a0<\/p>\n
The score card didn\u2019t systematically evaluate how well the social media apps are enforcing their policies but whether the policies exist at all and how comprehensive they are.\u00a0<\/p>\n
Weighing down all the scores: None of the platforms give researchers or academics reasonable access to nonpersonal data about content and advertising, it said.\u00a0<\/p>\n<\/div>\n
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