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Which? analysed 214 Black Friday deals last year across seven major retailers – Amazon, AO, Argos, Currys, John Lewis, Richer Sounds and Very – looking at their prices every day in the six months before and after last year\u2019s event on November 26.<\/p>\n<\/div>\n
The watchdog found 183 (86 percent) were cheaper or the same as their Black Friday price in the six months before the event and 209 (98 percent) were cheaper or the same price at other times in the year. None were cheaper on Black Friday alone.<\/p>\n
Which? concluded that although there were some deals to be had on Black Friday, genuine discounts were \u201coften few and far between\u201d.<\/p>\n
Ahead of this year\u2019s Black Friday on November 25, Which? urged consumers not to \u201cfall for the hype\u201d without carefully examining whether items were really worth buying and that the \u201cdiscounted\u201d price offered a genuine saving.<\/p>\n
In one example, Which? found a Zanussi chimney cooker hood was \u00a3239 on Black Friday in 2021 at John Lewis, with a \u00a330 saving, but had been the same price since November 9 and was reduced to \u00a3160 for a fortnight in August.<\/p>\n
It only increased to \u00a3269 on October 13, meaning that the so-called \u00a330 saving did not amount to a worthwhile deal.<\/p>\n<\/div>\n
Also at John Lewis, Which? found a Bosch fridge for \u00a3869 that dropped in price by \u00a320 less than a week later. It stayed at the lower price every day until February 23 this year.<\/p>\n
A Leisure freestanding electric range cooker cost \u00a3969 at AO on Black Friday last year with a \u00a330 saving. However, it remained at this price until December 23, when it dropped further. Which? found that it did not return to above the pre-Black Friday price until February.<\/p>\n
Very offered a Toshiba TV for \u00a3279 on Black Friday last year, with a claimed \u00a3100 saving. However, Which? found it had cost \u00a3379 for just three days in the month before Black Friday. It stayed at \u00a3279 until December 22, when it dropped further to \u00a3275.<\/p>\n
Even when including discounts applied in the two weeks around Black Friday, Which? found that 186 (87 percent) of the deals had a lower or equal price at another time.<\/p>\n
The watchdog named Amazon and Very as the \u201cworst retailers overall for dubious discounts\u201d, with more than 70 percent of products included in Which?\u2019s analysis cheaper at other times of the year compared to their Black Friday price.<\/p>\n<\/div>\n
Which? retail editor Reena Sewraz said: \u201cOur research shows that finding a good deal on Black Friday is like looking for a needle in a haystack.<\/p>\n
\u201cIt\u2019s rarely the cheapest time to shop and you\u2019ll probably find the things you want are the same price or cheaper as we head towards Christmas, the New Year and beyond.<\/p>\n
\u201cRetailers are not blind to the extra pressures on people\u2019s finances this year and will be keen to use Black Friday to attract people looking to get the most for their money, so we should still expect some deals. Our advice is to take the time to do some research if you want to find a genuine bargain.\u201d<\/p>\n
An AO spokesman said: \u201cThe internet is almost always the cheapest place to buy electricals and our over 350,000 four-star-plus Trustpilot reviews demonstrate it\u2019s also a better way to buy the category. Black Friday itself remains but one part of the many deals we offer customers throughout the year.\u201d<\/p>\n<\/div>\n[ad_2]\n [ad_1] Which? analysed 214 Black Friday deals last year across seven major retailers – Amazon, AO, Argos, Currys, John Lewis, Richer Sounds and Very – looking at their prices every day in the six months before and after last year\u2019s event on November 26. The watchdog found 183 (86 percent) were cheaper or the same …<\/p>\n","protected":false},"author":1,"featured_media":5203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/posts\/5201"}],"collection":[{"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/comments?post=5201"}],"version-history":[{"count":0,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/posts\/5201\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/media\/5203"}],"wp:attachment":[{"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/media?parent=5201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/categories?post=5201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/tags?post=5201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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