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Netflix confirms to The Verge<\/em> that it has begun booting longtime subscribers off their Apple iTunes billing plans, and will require them to pay Netflix directly using a credit card or debit card instead. Earlier today, The Streamable<\/em> reported that Netflix had begun telling customers in \u201csome territories,\u201d but Netflix representative Momo Zhao confirms to us that all \u201cmembers on the basic plan who were using an iTunes method of payment\u201d will need to sign up directly. <\/p>\n<\/div>\n It\u2019s been a good run for anyone who signed up before Netflix stopped accepting subscriptions through Apple\u2019s payments system. One person indicated today<\/a> on X that they\u2019d kept the streaming service\u2019s old $9.99 price for years. <\/p>\n<\/div>\n Alas, if you\u2019re like that person, you\u2019ll now have to join the rest of us and either accept a more-than-$5 price hike for essentially the same plan you\u2019ve had for years or pay $3 less than you have been and let the ads wash over you. Or you could take the time to reflect on your relationship with streaming services, which seem to get pricier all the time.<\/p>\n<\/div>\n The change is the end of a long saga \u2014 despite Apple adding in-app subscription options to iPhones in 2010, Netflix didn\u2019t add them to its iOS app until 2015 because it was opposed to Apple\u2019s 30 percent cut. In late 2018, Netflix decided it didn\u2019t want to pay Apple at all, dropping in-app subscriptions entirely, and it never looked back. <\/p>\n<\/div>\n