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Italian fashion influencer Chiara Ferragni has apologised after misleading her followers over sales of a Christmas cake<\/p>\n
The 36-year-old, who built her platform through her fashion and beauty Chiara Ferragni brand, said she will donate \u20ac1m (\u00a3860,000) to a children’s hospital, after fans were led to believe that by buying a Ferragni-branded pandoro (similar to a panettone) they were contributing to the charity.<\/p>\n
In a video apology to her near 30 million Instagram followers, the influencer admitted there had been a “communications error” after being fined by Italy’s competition watchdog.<\/p>\n
In reality, Balocco – the company who makes the cake – had made a one-off \u20ac50,000 (\u00a343,000) payment to the Regina Margherita, a Turin-based paediatric hospital, months before launching the competition in collaboration with Ferragni.<\/p>\n
“I realise I have made a communications error… my error, in good faith, was to link, via communications, a commercial activity with a charity one,” Ferragni said in an Instagram video.<\/p>\n
Read more entertainment news: The influencer was hit with criticism over the incident, including from Italian Prime Minister Giorgia Meloni<\/strong>.<\/p>\n Without directly mentioning Ferragni, Ms Meloni said: “The real models to follow are not the influencers who make a lot of money by wearing clothes and showing bags… or even promoting expensive cakes that make people believe they are charitable.”<\/p>\n Businesses run by the mother-of-two were issued a \u20ac1.075m (\u00a3927,000) fine by the antitrust authority, AGCM.<\/p>\n Ferragni said she would appeal the fine, calling it “disproportionate and unjust”, and said that if she were to get a reduction on her fine, she would top up her donation with a sum equivalent to that discount.<\/p>\n The \u20ac1m donation she is voluntarily making is the same amount Ferragni made from the promotional competition deal with Balocco.<\/p>\n The cake company was handed a \u20ac420,000 (\u00a3360,000) fine.<\/p>\n<\/p><\/div>\n[ad_2]\n","protected":false},"excerpt":{"rendered":" [ad_1] Italian fashion influencer Chiara Ferragni has apologised after misleading her followers over sales of a Christmas cake The 36-year-old, who built her platform through her fashion and beauty Chiara Ferragni brand, said she will donate \u20ac1m (\u00a3860,000) to a children’s hospital, after fans were led to believe that by buying a Ferragni-branded pandoro (similar …<\/p>\n","protected":false},"author":1,"featured_media":16297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/posts\/16295"}],"collection":[{"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/comments?post=16295"}],"version-history":[{"count":0,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/posts\/16295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/media\/16297"}],"wp:attachment":[{"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/media?parent=16295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/categories?post=16295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/tags?post=16295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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