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It\u2019s a clich\u00e9 at this point to say that podcasts (and, to a less publicized extent, audiobooks) have a discovery problem. To help fix that, Spotify announced it\u2019s using Google Cloud\u2019s AI tools to improve both content discovery and personalized recommendations for its audio offerings. <\/p>\n<\/div>\n
With this latest move, Spotify is using Google Cloud\u2019s LLMs (large language models) to analyze the roughly 5 million podcasts and 350,000 audiobooks in its content library with a goal of trying to \u201caugment\u201d the metadata, according to a press release. (The Verge<\/em> has reached out to Spotify to clarify exactly what \u201caugment\u201d means in this case). A podcast or audiobook\u2019s metadata includes information like the title, the name of the host or author, show notes, and other details \u2014 all of which come up in the search results of podcast apps like Apple Podcasts or Spotify.\u00a0<\/p>\n<\/div>\n Google Cloud is Spotify\u2019s sole cloud provider, and as Protocol <\/em>reported back in 2021, the two companies have been working together on more services.<\/p>\n<\/div>\n Identifying \u201charmful\u201d content appears to be another aim of Spotify\u2019s Google Cloud AI experiment, though the company didn\u2019t specify much about what that will entail. The platform\u2019s rules for podcasters and musicians ban several types of \u201csensitive\u201d and \u201cdangerous\u201d content \u2014\u00a0and it currently uses a mix of automated technology and human reviewers to enforce these rules. The Verge <\/em>has reached out to Spotify for more details and will update when we hear back.\u00a0<\/p>\n<\/div>\n Google Cloud\u2019s AI tools will also be used to improve Spotify\u2019s personalized recommendations for podcasts and audiobooks. LLMs will be used to \u201cbetter understand patterns behind users\u2019 favorite spoken content,\u201d which will presumably result in better tailored recommendations. <\/p>\n<\/div>\n Currently, Spotify will suggest new podcasts and individual episodes to listeners on their homescreen. On each podcast\u2019s show page, there\u2019s also a \u201cMore like this section\u201d with similar podcasts. Both features can be hit-or-miss, as many users have noted. (For example, Spotify\u2019s recommendations for Overheard at National Geographic<\/em> include a podcast about nursing, one on bipolar disorder, and a true crime podcast.)\u00a0<\/p>\n<\/div>\n Earlier this year, Spotify rolled out an AI tool for songs, AI DJ, which uses OpenAI\u2019s generative AI tools to create custom playlists. So far, reviews of the feature have been mixed. Spotify\u2019s use of AI for spoken audio isn\u2019t a standalone feature like AI DJ, but it\u2019s a sign that the company is serious about improving the user experience for its non-music offerings. <\/p>\n<\/div>\n [ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":" [ad_1] It\u2019s a clich\u00e9 at this point to say that podcasts (and, to a less publicized extent, audiobooks) have a discovery problem. To help fix that, Spotify announced it\u2019s using Google Cloud\u2019s AI tools to improve both content discovery and personalized recommendations for its audio offerings. With this latest move, Spotify is using Google Cloud\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":11433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/posts\/11432"}],"collection":[{"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/comments?post=11432"}],"version-history":[{"count":0,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/posts\/11432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/media\/11433"}],"wp:attachment":[{"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/media?parent=11432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/categories?post=11432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/tags?post=11432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}