{"id":11018,"date":"2023-11-13T20:23:23","date_gmt":"2023-11-13T14:53:23","guid":{"rendered":"https:\/\/farratanews.online\/googles-billion-dollar-secret-to-force-iphone-owners-into-using-its-services\/"},"modified":"2023-11-13T20:23:23","modified_gmt":"2023-11-13T14:53:23","slug":"googles-billion-dollar-secret-to-force-iphone-owners-into-using-its-services","status":"publish","type":"post","link":"https:\/\/farratanews.online\/googles-billion-dollar-secret-to-force-iphone-owners-into-using-its-services\/","title":{"rendered":"Google\u2019s billion-dollar secret to force iPhone owners into using its services"},"content":{"rendered":"

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Did you know that Google pays Apple billions of dollars every year to remain the default search engine on your iPhone?\u00a0\u00a0<\/p>\n

Google revealed in court recently it paid $26.3 billion overall in 2021 to be the default search engine across various services. Google didn’t specify who got what, but the majority of it likely went to Apple.\u00a0<\/p>\n

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Google reportedly paid $18 billion to remain a default search engine.<\/span> (Kurt “CyberGuy” Knutsson\u00a0)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

Google’s annual payout to Apple by the numbers<\/strong>\u00a0<\/p>\n

According to a report by Bernstein analyst Toni Sacconaghi, Google paid Apple a whopping $18 billion in 2021 alone to keep its search engine the default on iPhones, iPads and Macs.\u00a0<\/p>\n

MORE: ASK KURT: HOW TO NAVIGATE GOOGLE’S PRIVACY SETTINGS\u00a0<\/u><\/strong>\u00a0<\/p>\n

While Google\u2019s payments to Apple have reportedly been reduced to $8 billion in 2023 due to that federal antitrust lawsuit<\/u> filed by the U.S. Department of Justice against Google in 2020, it’s still an incredible amount of money we’re talking about.\u00a0<\/p>\n

Neither Google nor Apple has publicly confirmed the exact amount of money Google shells out to Apple to be the default search engine on Apple devices, but they have acknowledged its existence in the past.\u00a0<\/p>\n

How Google bought its way into your iPhone<\/strong>\u00a0<\/p>\n

The antitrust lawsuit filed by the U.S. Department of Justice against Google in 2020 is still ongoing and could have major implications for the future of the online search industry.\u00a0<\/p>\n

CLICK TO GET KURT\u2019S FREE CYBERGUY NEWSLETTER WITH SECURITY ALERTS, QUICK VIDEO TIPS, TECH REVIEWS<\/u><\/strong>\u00a0<\/p>\n

The lawsuit claims Google has unlawfully maintained its monopoly in the online search market by entering into exclusive agreements with Apple and other device makers to prevent them from using other search engines.\u00a0<\/p>\n

Google denies the allegations and argues its agreements with Apple and other device makers are beneficial for consumers and competition. In a blog post, Kent Walker, president of global affairs, Google & Alphabet, commented on the lawsuit saying, “In sum, people don’t use Google because they have to \u2014 they use it because they want to.”\u00a0<\/p>\n

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Google says its agreements with Apple are beneficial to consumers.<\/span> (Kurt “CyberGuy” Knutsson)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

MORE: HOW TO REIN IN YOUR ONLINE EXPOSURE AND REMOVE YOURSELF FROM GOOGLE SEARCHES<\/u><\/strong>\u00a0<\/p>\n

Why Google pays Apple billions of dollars annually?<\/strong>\u00a0<\/p>\n

The short answer is that Google is the dominant search engine<\/u> in the world, with a market share of over 90%, and it wants it to stay that way.\u00a0<\/p>\n

However, it faces competition from other search engines,<\/u> such as Bing, DuckDuckGo, and Ecosia, that offer different features and benefits to users. For example, some of these search engines claim to respect your privacy, protect the environment, or donate to charity.\u00a0<\/p>\n

Google makes most of its money from advertising, which relies on collecting and analyzing your deeply personal data to show you relevant ads. Therefore, Google wants to keep as many users as possible using its search engine, so it can maintain its dominance and profitability.\u00a0<\/p>\n

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Google is the world’s dominant search engine.<\/span> (Kurt “CyberGuy” Knutsson)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

MORE: GOOGLE’S NEW FEATURE REMOVES PERSONAL INFORMATION FROM SEARCH RESULTS<\/u><\/strong>\u00a0<\/p>\n

How Apple uses Google\u2019s money<\/strong>\u00a0<\/p>\n

Apple, on the other hand, makes most of its money from selling hardware, such as the iPhone, iPad and Mac. Apple also claims to value your privacy and security and offers features such as encryption, Face ID and App Tracking Transparency to protect your data.\u00a0<\/p>\n

However, Apple also benefits from Google\u2019s payments, which account for about 12% of its total revenue. Apple uses this money to invest in its products, services and research and development, which help it maintain its competitive edge and customer loyalty.\u00a0<\/p>\n

Therefore, Google and Apple have a symbiotic relationship where they both benefit from each other\u2019s strengths and weaknesses. Google pays Apple billions to keep its search engine the default on Apple devices, and Apple accepts Google\u2019s payments to fund its innovation and growth.\u00a0<\/p>\n

CLICK HERE TO GET THE FOX NEWS APP<\/strong><\/p>\n

What it means if you have an iPhone<\/strong>\u00a0<\/p>\n

As an iPhone user, you may not be aware of the deal between Google and Apple, or you may not care about it. After all, Google is a convenient and powerful search engine that can answer almost any question you have. You may also use other Google products, such as Gmail, YouTube or Google Maps that integrate with your iPhone.\u00a0<\/p>\n

However, you may also have some concerns about Google\u2019s practices, such as how it tracks your online activity<\/u>, how it uses your personal data and how it influences your search results. You may also want to try other search engines that offer different features and benefits, such as privacy, security or social responsibility.\u00a0<\/p>\n

GET MORE OF MY SECURITY ALERTS, QUICK TIPS & EASY VIDEO TUTORIALS WITH THE FREE CYBERGUY NEWSLETTER – CLICK HERE<\/u><\/strong>\u00a0<\/p>\n

How to change your default search engine on your iPhone<\/strong>\u00a0<\/p>\n

Fortunately, you have the option to change your default search engine on your iPhone, and it\u2019s very easy to do. Here\u2019s how:\u00a0<\/p>\n

Open the Settings app<\/strong> on your iPhone\u00a0<\/p>\n

Scroll down and tap Safari<\/strong>\u00a0<\/p>\n

Tap Search Engine<\/strong>\u00a0<\/p>\n

Choose the search engine you want to use from the list. You can choose to stick with Google<\/strong> or go with Yahoo, Bing, DuckDuckGo and Ecosia<\/strong>\u00a0<\/p>\n

Close the Settings app<\/strong> and open Safari.<\/strong> You will see that your new search engine is now the default\u00a0<\/p>\n

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There are ways to change your iPhone’s default search engine.\u00a0<\/span> (Kurt “CyberGuy” Knutsson)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

Kurt’s key takeaways<\/strong>\u00a0<\/p>\n

Google and Apple have a lucrative deal that benefits both of them but may not benefit you as an iPhone user. Google pays Apple billions of dollars to keep its search engine the default on your iPhone, which helps Google maintain its dominance and profitability and helps Apple fund its innovation and growth.\u00a0<\/p>\n

CONSERVATIVE TECH EXPERTS ASK JIM JORDAN TO PROBE TIKTOK-GOOGLE COLLABORATION<\/strong><\/p>\n

However, you may not be happy with Google\u2019s search engine, or you may want to try other search engines<\/u> that offer different features and benefits. You have the freedom and the ability to change your default search engine on your iPhone and it\u2019s very easy to do.\u00a0<\/p>\n

Do you care about the deal between Google and Apple and how it affects you? Would you consider switching to a different search engine, and if so, which one? Let us know by writing us at Cyberguy.com\/Contact<\/u><\/strong>\u00a0<\/p>\n

For more of my tech tips & security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com\/Newsletter<\/u><\/strong>\u00a0<\/p>\n

Ask Kurt a question or let us know what stories you’d like us to cover<\/u>\u00a0<\/p>\n

Answers to the most asked CyberGuy questions:\u00a0<\/p>\n

What is the best way to protect your Mac, Windows, iPhone and Android devices from getting hacked?<\/u>\u00a0<\/p>\n

What is the best way to stay private, secure and anonymous while browsing the web?<\/u>\u00a0<\/p>\n

How can I get rid of robocalls with apps and data removal services?<\/u>\u00a0<\/p>\n

Copyright 2023 CyberGuy.com.\u00a0 All rights reserved.\u00a0<\/p>\n

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Kurt “CyberGuy” Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on “FOX & Friends.” Got a tech question? Get Kurt\u2019s CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.<\/p>\n<\/div>\n<\/div>\n<\/div>\n[ad_2]\n","protected":false},"excerpt":{"rendered":"

[ad_1] Did you know that Google pays Apple billions of dollars every year to remain the default search engine on your iPhone?\u00a0\u00a0 Google revealed in court recently it paid $26.3 billion overall in 2021 to be the default search engine across various services. Google didn’t specify who got what, but the majority of it likely …<\/p>\n","protected":false},"author":1,"featured_media":10274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/posts\/11018"}],"collection":[{"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/comments?post=11018"}],"version-history":[{"count":0,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/posts\/11018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/media\/10274"}],"wp:attachment":[{"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/media?parent=11018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/categories?post=11018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/farratanews.online\/wp-json\/wp\/v2\/tags?post=11018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}