Rabbit sells out two batches of 10,000 R1 pocket AI companions over two days

In a Wednesday post on X (formerly Twitter), the startup Rabbit announced that it sold through its first 10,000-unit production run in just one day. “When we started building r1, we said internally that we’d be happy if we sold 500 devices on launch day,” Rabbit writes. “In 24 hours, we already beat that by 20x!” The first batch of preorders is expected to start shipping in March.

The company put up a second batch for preorder, but on Thursday, that run of 10,000 devices sold out as well. A third batch is now available with an expected delivery date between May and June of 2024.

Rabbit introduced the R1 during CES on Tuesday, which comes with a small 2.88-inch touchscreen that runs on the company’s own Rabbit OS. It uses a “Large Action Model” that works as a “sort of universal controller for apps,” according to my colleague David Pierce, who got to try out the device during the showcase. This allows it to do things like play music, buy groceries, and send messages through a single interface without having to use your phone. It also lets you train the device how to interact with a certain app.

Update January 11th, 7:21PM ET: Rabbit has sold out of its second batch of R1 devices and put a third batch up for preorder.