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Olay’s US-viral Super Serum is available at Boots


A US-viral Olay serum has made its way across the pond and landed at Boots this week.

Dubbed by fans as a ‘miracle in a bottle, the Super Serum harnesses the power of five serum benefits in one, which help to improve skin texture, even tone, firm, smooth visible lines and provide long-lasting hydration.

It first launched in the US last year and quickly became an instant cult-favourite as fans hailed it as “the serum with the most beauty buzz of the year”.

Unlike other serums on the market, the Super Serum contains activated niacinamide, vitamin C, vitamin E, collagen peptide and AHA lactic acid.

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The bottle streamlines your beauty routine without missing out any skin benefits and US shoppers said they were left with healthy-looking, super-powered skin after using it.

Housed in a bauble-like bottle, the serum has a colour-changing soft purple iridescence that transforms when applied to skin to give it a “barely-there” natural radiance.

Dr Sonia Khorana, Clinical Dermatology Expert for Olay, explains: “This is the knockout skinnovation launch for 2024. We know that skincare customers are looking for ways to maintain or improve the healthy appearance of their skin whilst keeping their routine simple.”

“Super Serum provides the perfect solution, offering five serum benefits all in one well-priced, quality product that’s suited to all skin types and skin ages.”

Dev, from the US, has been using the Super Serum for three months and shared her skin update on Instagram, saying: “She [The Super Serum] will be coming with me everywhere.”

“I’m on vacation so I’m not even going to bother with makeup. Today, I’m going for a naturally, hydrated and glowing skin. Since using the Olay Super Serum, my skin has been super hydrated and glowing in hot and cold weather. Now I’m going in with a layer of SPF to protect my skin from this hot Caribbean sun.”

Another shopper wrote: “It feels just like high-end serums and gave me such glowy skin.”

And a third added: “I found my skin felt smoother and more hydrated. Some of my dark spots have faded as well.”

The Olay Super Serum is available at Boots stores and online. Right now, shoppers can enjoy £20 off and get it for £19.99, instead of £39.99.


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