New Balance slashes up 50 percent off running trainers in time for January fitness goals

Many are looking to stick to fitness goals in 2024, but having the right equipment can be costly.

Whether looking to go full-throttle into high-intensity workouts this January or wanting to get more into walking, supportive trainers are an essential.

While money can be tight after Christmas, some Boxing Day sales are continuing later into the month.

New Balance is hugely popular for both fitness and everyday trainers, and the brand has reduced over 100 shoe styles for January.

Shop: New Balance sale (from £12.50)

The Fresh Foam X Evoz ST Shoes are half price and feature New Balance’s signature Fresh Foam, which gives super-comfortable cushioning and stability.

The black and white design is ideal for matching with most outfits, and in the sale the shoes are reduced to £60, saving half price.

For a pop of colour, the FuelCell Shift TR v2 Shoes feature yellow and purple to brighten up workouts and dark days.

At £40 in the sale, the pair of running trainers are ideal for high-intensity fitness programmes, absorbing impact and providing a supportive boost.

For those on a budget, the 411v3 Shoes are lightweight, reliable and handy for beginners, plus they’re under £40 in the sale.

Although New Balance has some big deals on its website, and a wide range of options, it’s always worth shopping around and comparing prices elsewhere.

House of Fraser has slashed a pair of 680 v6 Ladies Running Shoes from £74.99 to just £21, and the reviews are generally very good.